Monday, July 27, 2009

Ironman Extends Agreement for Ford Ironman Lake Placid

LAKE PLACID, N.Y.– World Triathlon Corporation, owners and organizers of Ironman and Ironman 70.3 events and brands, the Village of Lake Placid, the surrounding communities of North Elba, Jay, Keene and Wilmington and the Lake Placid/Essex County Visitors Bureau, are pleased to announce the extension of their partnership for the Ford Ironman Lake Placid.

Ford Ironman Lake Placid is one of six full-distance Ironman events in the continental United States and features the natural beauty of Lake Placid and the Adirondack area. Local officials spoke to the popularity of the event, “We are fortunate to have an event such as Ironman that has proven to generate a significant amount of revenue of bed tax and sales tax, this resulting in a lower property tax,” said supervisor Randal Douglas, town of Jay.

The event annually features more than 2,200 athletes from all 50 states and more than 30 countries around the world. Athletes vie for qualifying spots to the Ford Ironman World Championship and professional triathletes are in the hunt for a prize purse of $50,000.

Ford Ironman Lake Placid also features significant volunteer support as more than 3,500 volunteers from the area offer their time to get athletes through the 140.6 mile journey. The volunteers hail from upper New York State and are a testament to the commitment of the entire region. Lake Placid mayor Craig Randall commented, “This world-class event is similar to other prestigious events hosted by Lake Placid. The economic impact of Ironman is significant to our entire region, it flows to our many area shops, restaurants, lodging and related support services, and to everyone they employ.”

Ford Ironman Lake Placid has become a staple of the summer event calendar in the Adirondacks. “The town of Wilmington is excited to learn that Ironman will continue to be with us, it has been an economic engine for the region and the state filling our motels and restaurants generating a large amount of revenue for us all,” according to town Supervisor Randy Preston.

“Ford Ironman Lake Placid has played a large part in the history of the sport in the United States and has become a hub for the triathlon community, said Shane Facteau, Ironman’s director of operations. We are excited to be back for another three years.”

For more race related information, log onto www.ironmanusa.com or for information regarding Ironman event and brands log onto www.ironman.com. Media inquiries should be directed to either Helen Manning at 407.832.6547, Helen@ironman.com or Blair LaHaye at 727.808.0646, Blair@ironman.com.

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